Experience Shaped by Practice

Marketing with Intention.

Who I Am

I began my career inside global technology companies, learning how world‑class marketing operations work at scale — rigorous, data‑driven, and outcome‑focused.

As a Romanian professional with international experience across Europe and the Middle East, I’ve worked with diverse markets and teams, shaping a practical understanding of business behavior and decision‑making.

I built the D.O.R. Framework to help founder‑led and family‑run businesses create sustainable, scalable marketing systems grounded in clarity, alignment, and continuous refinement.

Founded by Bianca Servina, Luroc Consulting brings structure, clarity, and team alignment to marketing that’s become noisy or fragmented.

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What I Believe

Marketing works when it’s intentional, aligned, and connected to the business. Most companies don’t need more campaigns and social media posts — they need clarity, structure, and a system that helps them make better decisions.

How I Work

I focus on diagnosing what’s holding growth back, aligning people and priorities, and building the systems that make marketing clear, dependable, and commercially grounded. My work is practical, hands‑on, and shaped by how real businesses behave day‑to‑day.

Why it Works

Because the method is simple: diagnose the gaps, align the team, set the direction, and refine continuously. It removes noise, reduces friction, and supports better decisions.

The approach is built on real operational experience — from enterprise rigor to practical decision‑making in high‑demand environments — giving me a diagnostic lens shaped by both standards and instinct.

Founder & Marketing Advisor Bianca Servina

Proven Impact

IBM

Market Leadership

Microsoft

Strategic Advisory

Oracle

Team Allignment

Dish Dash Group

F&B Multi-Brand Management

Etihad Airways

Guest Experience

eResearch Corp

PR & Market Presence