Marketing with Intention.

Who I Am

I began my career inside global technology companies, learning how world‑class marketing operations work at scale — rigorous, practical, and focused on real outcomes.

As a Romanian professional with international experience across Europe and the Middle East, I’ve worked with diverse markets and teams, shaping a practical understanding of business behavior and decision‑making.

I built the D.O.R. Framework to help founders navigate the complexity of B2B tech — where products are intricate, teams move fast, and clarity breaks easily.

A framework that gives marketing, sales, and operations a shared way of working, so the product is described consistently even as it evolves.